About the Role
Primary Function of Position
This position will be responsible for development and execution of strategic and tactical clinical marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be
expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as internal stakeholders such as sales, marketing, training, clinical affairs, market access and health
economics teams.
Roles and Responsibilities
• Spend time in the field with customers and sales teams to learn the nuances of different surgical specialties, procedures and practices, Surgeon learning journey, patient journeys and customer/hospital
priorities.
• Using qualitative and quantitative resources, understand our customers and their environment deeply. Perform segmentation, persona development, targeting and messaging (clinical, econ...
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