About the Role
Job Description:
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.
Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional
Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.
Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.
Drive category innovation and new product introduction...
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