Full-time

Business Analytics Analyst

Posted by Citi • Gurgaon, Haryana, India

📍 Gurgaon, Haryana 🕒 February 20, 2026

About the Role

Media Sciences team is responsible for optimizing marketing budget through improved attribution and audience insights by measuring and tracking contribution of different channels and acquisitions campaigns; focuses on experiment design & measurement for different marketing strategies & developing dashboards for senior leadership.

The team helps drive data driven strategies to engage with Citi clients across channels.

Few notables among the multiple areas that we work in:

  • Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
  • Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
  • Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social med...
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