Brand Planner

Strategic Planner / Brand Strategist (3+ years)

A warning disguised as an opportunity

This is a job for someone who enjoys the uncomfortable bit in the middle-the gap between “we

need a strategy deck by Friday” and the far more interesting question: what should we do that

will actually change behaviour?

If you believe humans are mostly rational, this role will irritate you. If you believe humans are

predictably irrational, and that brands are largely a set of mental shortcuts people use to make

life easier, you’ll feel oddly at home.

This is not a “make it sound clever” strategy role. This is a “make it work” strategy role.

What you’ll actually do

1) Find the lever, not the lecture

● Hunt for the small, non-obvious variable that changes outcomes disproportionately.

● Replace pious category clichés with a sharper diagnosis of what’s really goin...