Brand Manager

Key Responsibilities

• Lead brand marketing initiatives across Southeast Asia markets, including new product launches, festive and seasonal campaigns, cross-brand collaborations, and integrated market activation strategies.
• Drive localization of brand content for Southeast Asia markets (e.g. Singapore, Thailand, Malaysia, Indonesia, Vietnam, Philippines), covering marketing materials, product copywriting and translation, and social media strategies, ensuring alignment with global brand tone and local cultural nuances.
• Manage end-to-end new product introduction (NPI) processes for Southeast Asia, including preparation of product information, launch planning, timeline management, and close cross-functional collaboration with product, supply chain, design, and local market teams.
• Serve as the primary communication bridge between the brand headquarters and local Southeast Asia partners, agencies, and distributors, building strong, l...