Brand Manager (Personal Care)

Responsibilities

• Develop and implement effective omnichannel marketing strategies to achieve business objectives.
• Collaborate with cross‑functional teams to ensure brand consistency and alignment with market needs.
• Monitor market trends and competitor activities to identify opportunities for growth.
• Manage product launches, promotions, and campaigns to drive brand awareness and sales.
• Analyze sales data and consumer insights to optimize marketing efforts.
• Work closely with external agencies to develop creative and impactful marketing materials.
• Ensure all marketing activities comply with company policies and regulatory requirements.
• Manage budgets effectively to maximize return on investment.

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management, particularly within the FMCG industry.