About the Role
What you will do-
• The Manager, Brand Marketing is the expert who sets strategic direction and ensures execution for Mako portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and Latin America customer engagement campaigns.
• In alignment with regional strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets. Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact.
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customer...
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