Brand Manager (innovation)
Posted by Confidential • Ho Chi Minh City, Ho Chi Minh City, Vietnam
About the Role
Job Description :
Report to: Commercial Director
• Develop and execute the overall marketing plans, programs for the brand within the overall company strategy
• Ensure the effective implementation & execution of related Marketing activities, including above-the-line and below-the-line accordance with company strategies, and within budget
• Plan & suggest the Marketing budget
• Build brand awareness and brand values towards consumers perception; improve key brand health tracking scores vs competitors’
• Monitor brand performance & the effectiveness of advertising and other marketing activities
• Assist the development of new/existing products and markets
• Contribute the achievement of the Company’s commercial and marketing objectives
• University graduate, preferably in Marketing or Business related
• At least 3-5 years of experience in Marketing & Advertising, preferably at simil...
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