Brand Manager

The Brand Manager will be responsible for leading the development, delivery and embedding of the brand strategy by positioning and growing the brand across various marketing and social media platforms using various marketing initiatives and communication channels, developing brand activities and campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships, and using a variety of data to drive volume and profitability with the objectives of growing the brands reputation as the sports betting and online gaming brand of choice; ensuring that the brand remains recognizable, up to date and exciting to customers.

Work alongside the Chief Marketing Officer and Creative Director to develop the brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry
• Define and manage the brand communication strategy...