Brand Innovation Lead

Our clients, a prominent leader in their industry, is currently seeking a Brand Innovation Lead. This role drive consumer-led innovation and brand-building strategies across South East Asia, partnering closely with regional stakeholders to develop, execute, and deliver impactful marketing initiatives that support business growth.

Key Responsibilities

• Lead Strategic Innovation Planning: Partner with R&D and cross-functional teams to develop and drive year-on-year innovation funnel across categories, covering product, packaging, communication (incl. CRM), and promotion innovation aligned to brand platforms and business goals.
• Own Brand & Category Strategy: Act as brand owner for assigned categories, shaping brand platforms, architecture, positioning, and ensuring consistent brand expression and execution across regional markets.
• Drive Market & Strategic Initiatives: Develop and execute market-specific marketing str...