About the Role
Overview
Responsibilities
Design Leadership: Lead the design strategy and creative development for brand experience and activation projects across multiple PepsiCo brands. Experience & Activation Design: Create immersive, consumer-centric experiences that integrate storytelling, design, and innovation across retail, events, digital, and physical activations. Brand Guardianship: Ensure design consistency and authenticity across every touchpoint, translating global brand principles into locally resonant experiences. Creative Direction: Guide internal teams and external agency partners ...
This role will focus on how our brands come to life in physical, digital, and social environments. From retail activations and events to experiential storytelling and new consumer engagement touchpoints. You will combine strategic thinking and creative excellence to craft experiences that are authentic, memorable, and drive brand love.
Responsibilities
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