Brand Development Manager

Brand Development Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are looking for a Brand Development Manager to drive brand growth, market expansion, and consumer engagement strategies. The successful candidate will work cross-functionally to ensure the successful execution of brand initiatives and achievement of business goals.

Key Responsibilities

• Develop and implement comprehensive brand growth strategies.
• Collaborate with Sales teams to create programs that support sustainable sales performance.
• Manage brand budgets, profitability, and portfolio development.
• Conduct market research and consumer analysis to support strategic decisions.
• Coordinate with agencies, distributors, and business partners on brand initiatives.
• Track brand performance and recommend improvements.