AVP/VP, Digital Marketing, FinTech & Retail Business
Formulate strategic digital marketing plans and strategies for online marketing programs to achieve the overall pre-set business targets. Manage our online acquisition channels including Instagram, Facebook and develop, execute, and improve social media and digital marketing strategies and objectivesImplement promotion strategies and define a multi-channel communication strategy & communication content, including but not limited to eDM, APP push, Forum, Social Media etc. to maximize the promotional impactDevelop campaign sites and support website content development activitiesCollaborate and work with colleagues to ensure tracking and analytics are built into each campaign, and inject digital experiences to create O2O-integrated campaignsSet KPIs, project schedule, budget, resources planning, project launch, result tracking, and report on individual campaign progress and s...