Full-time

Audience Platform Lead

Posted by dentsu • Baner, Maharashtra, India

📍 Baner, Maharashtra 🕒 March 01, 2026

About the Role

We are looking for a highly motivated and skilled Salesforce Data Cloud Lead to design, develop, and optimize Data Cloud data model and use cases. The successful candidate will work closely with cross-functional teams, including Marketing, IT, and Data Analytics, to bring dynamic content and tailored experiences to our customers.

Job Description:

Key Responsibilities:

  • Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
  • Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
  • Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
  • Be curious and up-to-speed with the fast-paced releases coming to the platform.
  • Collaborate with IT teams to ensure seamless data integrati...
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