Full-time
Associate Manager - Media Planning
Posted by Publicis Global Delivery (PGD) • gurugram, gurugram, India
About the Role
Role Summary
We are seeking a Media Manager Associate to support integrated, cross‑channel media planning and execution for global and regional brands, working closely with clients and internal PGD teams under the guidance of senior media leads. You will assist in delivering compliant, measurable plans across digital channels (Programmatic, Social, Search, Video, Display) and, where relevant, offline channels, with day‑to‑day responsibilities focused on coordination, documentation, and supervision of media executives.
What You’ll Do
Strategy & Planning
- Translate client briefs, CDDs, and medical/regulatory guidance into clear media requirements and draft channel plans under supervision of senior team members.
- Assist in developing audience‑ and competitive‑informed channel mixes, flighting, and budget allocations using basic reach–frequency and coverage thinking, validating recommendations with the Media Mana...
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