Assistant Manager Programming Insights at Sony SAB

Drive programming strategies at Sony SAB as an Assistant Manager in Mumbai. Utilize data analysis and insights to shape marketing and content strategies across teams.
This pivotal role in the Research & Programming Strategy department requires a blend of quantitative and qualitative analysis. You will synthesize audience data into actionable insights, guiding programming decisions that resonate with viewers. Collaborating with marketing teams, your work will be vital in aligning strategies for maximum engagement.
Key Responsibilities:
• Conduct detailed analysis of audience data sets
• Create actionable performance dashboards and reports
• Blend qualitative and quantitative research findings
• Produce insight presentations for strategic discussions
• Engage with diverse teams on programming and marketing alignment
Requirements:
• Educational background in Statistics or Business Analytics
• 5-8 years in media and audience research roles
• Advanced skills...