Assistant General Manager - Copywriter

The

Assistant General Manager – Copywriter

will be responsible for leading brand communication, content strategy, and high-impact copy development across digital, print, campaign, corporate, and sales communication channels. The role requires a strong storyteller who can translate business goals into compelling messaging, maintain brand consistency, and guide creative communication across multiple campaigns and stakeholder groups.
This role is ideal for a senior copy professional with strong conceptual thinking, excellent command over language, and experience managing brand narratives across platforms.

Key Responsibilities

Brand & Content Strategy
Develop and own the brand tone of voice across all communication channels.
Create messaging frameworks for campaigns, launches, events, and corporate communications.
Translate marketing and business objectives into clear, persuasive, and audience-relevant copy.
Ensure consistency in brand lan...