Full-time
Assistant Consumer Marketing Manager, Sleep & Respiratory Care
Posted by Philips • Shanghai, China, China
About the Role
**In this role, you are responsible for**
Manage home products of Sleep & Respiratory Care business and build up self-influence cross function, working with EC platform (JD Tmall )help potential customer better understand product features & benefits and service to their particular needs which make difference among competitors.
**You are responsible for**
+ Develop winning and effective portfolio strategy and innovation roadmap for home product portfolio in EC and off-line market.
+ Be responsible for home product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy
+ Be responsible for new product strategy development (target, positioning, product, pricing, channel)Work with Home marketing team on home products proposition/concept/pricing consumer validation.
+ Work with sales team to drive both in-site(EC) and out site(Douyin, Red etc) business.
+ Penetrate and ma...
Manage home products of Sleep & Respiratory Care business and build up self-influence cross function, working with EC platform (JD Tmall )help potential customer better understand product features & benefits and service to their particular needs which make difference among competitors.
**You are responsible for**
+ Develop winning and effective portfolio strategy and innovation roadmap for home product portfolio in EC and off-line market.
+ Be responsible for home product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy
+ Be responsible for new product strategy development (target, positioning, product, pricing, channel)Work with Home marketing team on home products proposition/concept/pricing consumer validation.
+ Work with sales team to drive both in-site(EC) and out site(Douyin, Red etc) business.
+ Penetrate and ma...
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