Assistant Brand Manager / Brand Manager

Responsibilities

• Develop long-term marketing strategy for all products under Fine Today to achieve and maintain a competitive advantage in the market
• Create marketing campaigns that are aligned with the company's strategic objectives as well as the long-term marketing strategy
• Set the content strategy for Fine Today and all brands and review all pieces of content (online and offline) before publishing to ensure the right message /tone
• Manage marketing budget and allocation for brands
• Manage and improve lead generation campaigns and measure results of campaign effectiveness in bringing increased brand awareness and sales
• Plan events for product launches, conferences and webinars
• Develop competitive study plan to keep track of competitors’ activities (their marketing strategy, brand positioning, promotions, distribution strategy, etc)
• Track, analyze and report internal marketing data and impact of...