Analysis Director

BettingJobs
is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:- Develop and execute customer engagement strategies to drive loyalty, retention, and growth.- Align engagement initiatives with business objectives and marketing strategy.- Oversee daily customer engagement operations, ensuring data integrity and system efficiency.- Lead the selection, implementation, and optimization of CRM and engagement technologies.- Ensure CRM effectiveness across the full sales funnel and customer lifecycle.- Manage customer registration, activation, retention, reactivation, and acquisition strategies.- Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).- Support promotional events aimed at customer acquisition.- Analyse customer data to identify trends, insights, and growth opportunities.- Track and report on key marketing metrics, includin...