About the Role
Role- Martech Analyst
Job Level/ Designation- M2
Function / Department- Digital
Location- Worli, Mumbai
Job Purpose
VIL’s MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media & Conversion Efficiencies, and Optimisation of customer experience management practices.
As MarTech specialist, s/he will be imparting in to MarTech Tools management & Utilization, AdTech Implementation & optimization. Working closely with Digital, Brand, Media, Marketing, CVM, BigData, Technology Teams, Partners, Vendors to build data driven marketing programs
As a Martech analysts s/he will have end to end ownership of 2 to 3 martech tools/platform and will be seen as an SME for those
Key Result Areas/Accountabilities
Deliver data activation, data-driven marketing Practices, Customer Experience Management, using tools viz. CDP, MMP, Analytics, tag management or others
Ingest data from Data Lake built ...
Job Level/ Designation- M2
Function / Department- Digital
Location- Worli, Mumbai
Job Purpose
VIL’s MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media & Conversion Efficiencies, and Optimisation of customer experience management practices.
As MarTech specialist, s/he will be imparting in to MarTech Tools management & Utilization, AdTech Implementation & optimization. Working closely with Digital, Brand, Media, Marketing, CVM, BigData, Technology Teams, Partners, Vendors to build data driven marketing programs
As a Martech analysts s/he will have end to end ownership of 2 to 3 martech tools/platform and will be seen as an SME for those
Key Result Areas/Accountabilities
Deliver data activation, data-driven marketing Practices, Customer Experience Management, using tools viz. CDP, MMP, Analytics, tag management or others
Ingest data from Data Lake built ...
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