About the Role
- Launch, manage, and optimise paid ad campaigns on Facebook Ads, Google Ads, TikTok Ads, and LINE Official Account. With proven experience managing high-scale advertising campaigns with monthly budgets exceeding 2 million baht.
- Implement accurate tracking using tools like Google Analytics 4 (GA4), UTM parameters, and conversion events.
- Proficient in conducting systematic A/B testing to identify the most effective ad creatives, audience targeting strategies, and landing pages.
- Monitor campaign performance and use insights to improve targeting, creative, and bidding strategies.
- Build and maintain detailed performance reports in Google Sheets or Excel, using functions, formulas, and data visualisation (Power BI or Tableau).
- Work with cross-functional teams to ensure alignment across ads, landing pages, and CRM integrations.
- Assist with landing page optimisation and automation flows using tools like <...
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