Full-time
Ad Tech /Programmatic Manager (News Publisher)
Posted by ABP Network • India, Uttar Pradesh, India
About the Role
About the Role :
We are looking for a highly driven Ad Tech & Programmatic Operations professional to manage, optimize, and scale programmatic monetization across our digital publishing platforms at ABP Network. The candidate will play a critical role in maximizing revenue yield, managing SSP/DSP integrations, and ensuring seamless ad operations execution.
Key Responsibilities:
Programmatic Revenue & Yield Management
- Manage and optimize programmatic revenue across Display, Video, Native, and Mobile inventory.
- Work closely with SSP partners and demand sources to maximize fill rates and CPMs.
- Monitor performance metrics including eCPM, fill rate, viewability, and revenue trends.
- Implement yield optimization strategies such as floor price management, header bidding, and demand diversification.
Ad Tech & Platform Management
- Manag...
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