Account-Based Marketing (ABM) and Marketing Automation Specialist
Posted by GP Strategies Corporation • WorkFromHome, WorkFromHome, Colombia
About the Role
Account-Based Marketing (ABM) and Marketing Automation Specialist
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Job Description
The ABM & Marketing Automation Specialist is responsible for developing and executing highly targeted, multi‑channel account‑based marketing programs while managing marketing automation and email campaigns. This role works as a strategic partner across the growth organization – collaborating closely with Revenue Operations (RevOps), sales, and marketing teams to deliver deeply personalized campaigns and relevant content that align with business objectives and account needs, driving revenue growth and pipeline acceleration.
Key Responsibilities
- Collaborate with marketing, sales, and RevOps to identify, research, and segment high-value target accounts using firmographic, behavioral, and intent data aligned to our ...
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