About the Role
Job Type: Full-Time Location: 100% Remote Timezone: US (PST)
Role Overview
The Performance Marketer will take ownership of planning, executing, and optimizing paid advertising campaigns—primarily across Meta (Facebook & Instagram) and Google Ads. Experience in the promotional products industry is a major bonus, as understanding buying cycles, product customization, and niche audience targeting will help supercharge results. This is a role for someone who loves data, testing, and performance-driven growth.
Key Responsibilities
- Plan, build, and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions (Search, Display, and remarketing).
- Develop and maintain keyword strategies, bidding approaches, and audience targeting across Google Ads.
- Craft high-performing ad creatives, copy, and targeting strategies tailored to each platform.
- Analyze campaign performance and deliver insights to i...
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